For the past several years, Spirits Beside Us has been all about discernment, intuition, and our connection with Spirit. We’ve talked about separating anxiety from guidance, signal from noise, and how to feel less alone in a world that can get very loud, very quickly.
That hasn’t changed.
What has changed is the way I’m being asked to use that foundation.
Over the last few years, I’ve been seeing the same story over and over again among intuitive practitioners and spiritual entrepreneurs. And at some point, I couldn’t pretend it was just a coincidence.
The Quiet Pattern I Kept Hearing
Not long ago, I was talking with the owner of a healing salt cave here in Asheville. She offers Reiki, meditation, and beautiful experiences for her community. On the surface, her business looked successful: clients coming in, services booked, revenue flowing.
But as we talked, I watched her shoulders tighten.
She told me she felt like an employee inside her own business. Her revenue looked strong on paper, but her profit margins were thin. She was afraid that if she raised her prices, everything would fall apart. She worked constantly, and still didn’t feel financially secure.
I had heard this before—from Reiki practitioners, mediums, coaches, spiritual teachers, and healers in different cities, with different modalities, telling me the same thing in their own words:
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“I’m fully booked, but I still worry about paying myself.”
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“My revenue is good, yet it doesn’t feel stable.”
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“If I stop working, even for a bit, everything stops.”
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“I keep changing my offers because something doesn’t feel right, but I can’t name what it is.”
For a long time, many of them assumed this meant something was wrong with them:
“Maybe I’m blocked.”
“Maybe I’m not aligned enough.”
“Maybe Spirit is trying to tell me something.”
But as I listened, a different picture emerged.
This wasn’t about a lack of faith or intuition.
It was about structure.
Imagine pouring water into a bucket that has a slow leak at the bottom. No matter how much you pour in, the level never feels quite full. That’s what many intuitive businesses are experiencing: real revenue, real clients, real impact—but a business model that quietly leaks stability.
The Two Worlds I Used to Keep Separate
Before I ever taught mediumship or intuition publicly, I spent about 30 years in high-stakes financial environments.
I worked on Wall Street and then inside an institutional investment firm. I earned my MBA and my CFA. My days were spent inside spreadsheets, earnings calls, valuation models, and investment committees where millions of dollars were at stake.
That world trained me to:
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Look underneath the story and into the structure
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Notice when revenue was strong but cash flow was weak
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See where margins were silently compressing
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Stay calm when everyone else was reacting emotionally
If something looked off in a balance sheet, you didn’t meditate on it—you examined it. You traced the inputs, stress-tested the projections, and figured out why the numbers weren’t behaving the way they should.
And then my world changed.
I experienced a spiritual awakening that I couldn’t file under “philosophical curiosity.” I developed evidential mediumship. I began communicating with loved ones in Spirit in ways that brought forward names, personalities, memories, and specific evidence that mattered deeply to the people sitting in front of me.
Alongside the readings, I began teaching students how to develop their own spiritual discernment—how to separate true intuitive signal from emotional projection, how to recognize when anxiety is masquerading as guidance, and how to work with intuition in a structured, repeatable way.
What I didn’t see at the time was that both worlds were training me in the same core skill: discernment under consequence.
In finance, discernment determines whether capital is preserved or lost.
In mediumship, discernment influences whether grief softens or confusion deepens.
In both places, noise is dangerous.
In both places, structure shapes the outcome.
For years I kept those worlds separate inside myself: finance in one container, spirit in another. Over time, it became obvious they were never meant to stay apart.
Revenue Isn’t the Same as Safety
One of the big misunderstandings I see among intuitive entrepreneurs is the belief that “If the revenue is there, the business must be healthy.”
Sometimes that’s true.
Sometimes it really isn’t.
We’ve all seen companies with big revenues collapse because something deeper in their structure was fragile. The same thing can happen on a much smaller scale inside a spiritual business.
Here’s what that can look like in everyday terms:
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Pricing is set emotionally instead of structurally (usually too low).
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You overdeliver because you care—but you don’t protect your margin.
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Almost all your income comes from one-on-one work, so your energy becomes the cap on your growth.
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Group offerings or events are priced in a way that leaves you feeling like you’re working for free once the expenses are paid.
I worked with a Reiki practitioner whose private sessions were always booked. Her business brought in around $250,000 a year. From the outside: success. Inside, she felt drained and boxed in.
Most of her income depended on her doing one-on-one work. When she ran group events in external venues, the costs and logistics ate into her margin so much that she felt like she was giving her work away.
Her revenue was real.
Her structure was weak.
Because she was intuitive, she assumed the discomfort had to be internal—“something’s off in me.” In reality, a lot of it was architectural.
When Money Noise Drowns Out Guidance
This is where the spiritual side comes back in.
When your nervous system is constantly activated around money, it creates background noise. You can still receive intuitive guidance—but it has to compete with survival concerns.
If your business feels unstable, your internal conversation about money never really turns off. That makes discernment much harder. It’s difficult to feel calm, clear guidance when your body is bracing for “What if this doesn’t work next month?”
Eventually, I realized something I couldn’t unsee:
I can’t talk about clarity without talking about structure.
I can’t teach discernment and ignore the financial and architectural realities intuitive practitioners are living inside.
That’s why the show is evolving.
From Spiritual Discernment to Spiritual and Structural Discernment
Spirits Beside Us isn’t leaving Spirit behind. It’s widening the lens.
We’ll still talk about:
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The difference between anxiety and intuition
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How to separate signal from noise in your inner world
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How to deepen your connection with Spirit
And we’ll also talk about:
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Why your business can look good on the surface but still feel unstable
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How “good months” can quietly hide profit leaks
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Why constantly changing your offers is usually a structural issue, not a branding issue
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What it means to price from architecture instead of emotion
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How to design a business model that supports your life instead of consuming it
This isn’t about turning spiritual work into something cold and corporate.
It’s about dignifying it.
It’s about making sure that those doing sacred work are structurally supported by that work, instead of exhausted or quietly stressed by it.
Who This Next Chapter Is For
If you’re an intuitive or spiritually rooted business owner—medium, Reiki practitioner, coach, healer, spiritual teacher, or any intuitive service provider—and you recognize yourself in any of this, this next chapter is for you.
You might be:
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Generating meaningful revenue but feeling under the surface financial pressure
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Hesitating to pay yourself consistently
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Overdelivering because you care, while underpricing because you don’t want to seem “too expensive”
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Feeling like your business runs you instead of you running the business
If that’s where you are, you’re not broken and you’re not blocked.
You likely just haven’t been taught how to build durable structure around your gifts.
That’s what we’re going to explore together.
If You’re Here for Spirit, You Still Belong
If you’ve been here primarily for spiritual development, mediumship, or teachings about the spirit world, I want you to know: that work is still very much alive in my world.
Retreats, deeper spiritual cohorts, and spirit-focused teachings are not disappearing. Spirit isn’t going anywhere.
What is shifting is the focus of this show: toward the intersection of spiritual discernment and business structure.
For me, it feels like integration.
I’ve carried these two identities—markets and mediumship, structure and signal—for a long time. Now they’re coming together more intentionally, in service of the people who are trying to do meaningful work without burning themselves out financially or emotionally.
If that resonates with where you are, I’m grateful you’re here.
We’re going to talk honestly about money, margin, pricing, and business models—without abandoning the spiritual foundation that brought us together in the first place.
And if your path right now is more purely spiritual, I honor that fully. You still have a place in this community.
Either way, I’m grateful for the journey we’ve already shared, and I’m looking forward to what we build next.
Love and light,
Chris
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